The Importance of Understanding Our Customers
I met with the CEO and president of an important mid-western print marketing firm recently and have some take-aways I will try to put into words here. It was very refreshing to hear this CEO talk for...
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Short Run Length Book Binding
In 2006, according to statistics related at the Book Expo of America in 2006, only 1,000 of the quoted 172 000 new book titles sell more than 50,000 copies through traditional retail channels. Only...
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